The agency has several different media databases and especially
developed PR software.
Taking care and updating the media distributors is of
greatest importance. Precisely defined selection criteria
enable a target group-oriented mailing of press statements.
Because those who "always send everything to everybody"
might not be regarded as proven experts.
An essential advantage of long-standing contacts is
above all mutual confidence. Both confidence in professionally
prepared press texts, that save the editor investigating
and that subsequently show a higher publishing rate but
also having confidence in a good service as journalists
like to use their contacts to PR partners to get information,
topic ideas, pieces of advice or tips.